LEGO Universe closes down 01/31/2012

[Nadia]

LEGO Universe offers free to play
http://universe.lego.com/en-us/freetopl ... oplay.aspx

LEGO Universe going freemium this August
http://massively.joystiq.com/2011/06/21 ... is-august/
LEGO Universe will continue to make its money via paid memberships, with no microtransactions planned at this time.
Free players will have access to a limited selection of game content for an unlimited period of time. If the trial content tickles their fancy, tire-kickers are then free to pony up $10 per month for full access.

[Nadia]

http://www.mmorpg.com/discussion2.cfm/t ... 077/page/1

The Lego Group has sent word that LEGO Universe will close down on January 31, 2012. Developers say that the free zone has met with positive player reactions but that not enough free players were converting to paying customers.

As a result of the game's closure, the LEGO Group also said, "As a consequence of the closure, the LEGO Universe staff has today been informed that the ‘Play Well Studios’ in Louisville, Colorado and the game’s marketing function in Billund, Denmark will be closed. This will affect 115 employees. All affected employees will be offered assistance in finding new jobs inside or outside the LEGO Group."

[Fallakin Kuvari]

Bet they wouldn't be closing up shop if they'd offered micro transactions and pay cards in stores that would allow you to buy stuff in game.